Paid Marketing Campaigns
Scale your promotion with targeted paid campaigns across social ads, DSP placements, influencer outreach, and managed campaign support.
When free tools aren't enough, DIMBER helps you scale with paid campaigns.
Paid marketing works best as an amplification layer on top of the free promotion tools you already use. Instead of replacing organic pitching, profile setup, and audience building, paid campaigns add budget, targeting, and coordination when you want to push a release further or reach a more specific audience.
Types of Paid Campaigns
Use paid campaigns to support different promotion goals, from awareness to listener growth to market-specific targeting.
- Social media ads — Targeted campaigns on platforms such as Instagram, TikTok, and YouTube to put your release in front of listeners who are more likely to engage.
- DSP sponsored placements — Paid release support inside streaming platforms, including Spotify tools such as Marquee and Discovery Mode.
- Influencer campaigns — Outreach and coordination with music influencers and content creators who can feature your release with their audiences.
- Playlist pitching boost — Additional pitching support that goes beyond standard free DSP pitching and focuses on broader campaign coordination.
- Custom campaigns — Tailored promotion plans built around your release goals, timing, target market, and available budget.
Marquee and Discovery Mode are Spotify products, not DIMBER features. DIMBER can help coordinate and manage them on your behalf.
Spotify typically positions Marquee for artists with an established audience in a target market, with a common baseline of about 1,000 monthly listeners in that market. Marquee also tends to work best when your release setup is already strong: a claimed profile, active followers, solid release timing, and a clear audience to target. For more on Spotify-specific tools, see Spotify.
How to request a campaign
Contact DIMBER through the promotion dashboard or your account manager
Start by reaching out through the promotion dashboard or directly through your account manager. This opens the planning process and gives DIMBER the context needed to recommend the right campaign type.
Define your goals and budget
Explain what you want the campaign to achieve, such as more streams, follower growth, audience awareness, or market expansion. Share what you are prepared to invest so the plan can match your priorities and scope.
DIMBER proposes a campaign plan
DIMBER puts together a campaign proposal based on your goals, release timing, and budget. The plan typically covers the channels involved, the campaign timeline, and the expected reach or support structure.
Approve and launch
Once you approve the plan, DIMBER coordinates campaign execution and reporting. You then receive updates on delivery, performance, and any recommended adjustments.
How pricing works
Pricing depends on the type of campaign, the scope of the work, and the platforms involved. A lightweight social ad campaign and a broader multi-channel release push require different levels of budget and management.
Social ad budgets are usually flexible because spend can scale up or down based on your target audience and timeframe. DSP sponsored placements such as Marquee and Discovery Mode follow Spotify's own pricing and availability model rather than a DIMBER-set rate.
Influencer campaigns vary based on the reach, audience fit, and number of creators involved. DIMBER also charges for coordination and campaign management, so the total cost reflects both media spend and the work required to plan, execute, and report on the campaign.
If you need exact pricing, contact DIMBER for a quote based on your release and campaign goals.
What to expect
No campaign guarantees specific stream counts or editorial placements. Paid marketing amplifies reach — results depend on the music, the audience fit, and market conditions.
What DIMBER does provide is structured campaign support from start to finish. That usually includes campaign setup, execution, reporting, and recommendations for optimization as performance data comes in.
Paid marketing can improve visibility and help you test where your audience responds best. It does not change how third-party platforms make editorial decisions, and it does not guarantee that a larger audience will convert at the same rate in every market.
When paid marketing makes sense
Paid campaigns usually make the most sense when:
- You already have a baseline audience and want to scale beyond your current reach.
- You have budget available beyond the free tools covered in Free marketing.
- Your release is showing strong early traction and is worth amplifying.
- You want to target a specific market, territory, or listener demographic.
- You want help coordinating DSP sponsored placements alongside other promotion activity.