Smartlinks & Pre-saves
Free smartlinks and pre-save links for every release — one landing page, every DSP, zero cost.
Every release gets a smartlink and pre-save — free, no upsell.
DIMBER includes smartlinks and pre-save links as part of your release promotion toolkit at no extra cost. Once your release is set up and delivered, you can generate a single shareable link for fans before release day and keep using that same promotion flow after the music goes live.
What is a Smartlink?
A smartlink is a single landing page for your release across major DSPs, including Spotify, Apple Music, Amazon Music, YouTube Music, and other supported platforms. Instead of sending fans to different store links, you send everyone to one page and let them choose the service they already use.
That makes promotion easier everywhere you share music. You only need one link in your bio, one link in your press outreach, and one link in your social posts, which keeps campaigns cleaner and reduces friction for fans.
What is a Pre-save?
A pre-save lets fans save your track or release to their library before release day. When the release goes live, it appears in their library automatically, so they can start listening without searching for it.
Pre-saves help you build momentum before launch day. They also give DSPs an early signal that listeners are interested in the release, which can support stronger day-one activity.
How to Generate Smartlinks and Pre-saves
Create your release in DIMBER
Set up your release and deliver it so the platform can process it for stores. Your release needs a confirmed release date and an assigned URI before promotion links can work correctly.
Access the promotion tools for your release
Open the release in DIMBER and go to its promotion section. That is where DIMBER surfaces the sharing tools connected to that specific release.
Generate your smartlink or pre-save link
DIMBER generates the link automatically once the release is eligible. Use the pre-save link before release day and the smartlink as your main destination for ongoing promotion.
Share it everywhere
Add the link to your social media posts, email campaigns, press outreach, and website. The more consistently you use one link, the easier it is for fans to find the release on their preferred platform.
Best Practices
- Share pre-save links as early as possible in your campaign.
- Put the smartlink in your social bios so fans always have one clear destination.
- Use the link in email campaigns to drive traffic from your mailing list.
- Update your press kits with the smartlink so media contacts have the current release page.
- Remind fans to pre-save more than once before release day.
How Pre-saves Tie Into Release Campaigns
Pre-saves depend on release data being confirmed first. Once your release date and URI are assigned, the pre-save link can go live and stay active until release day.
After the release becomes available on DSPs, that pre-release promotion path shifts into a smartlink destination for ongoing traffic. This gives you a clean campaign timeline: build interest before launch, then keep using a unified link after the music is live.
Pre-save links are tied to a specific release date and URI. If you change the release date, active pre-save campaigns may be invalidated and third-party services may show the old date until updated manually. For details, see Release date changes.